Paid Analytics
Know your true ROAS
Connect your ad platforms and see exactly which campaigns, ad groups, and keywords turn into pipeline and closed revenue.
Platform vs. Real ROAS
Platform ROAS lies. Revenue doesn't.
Ad platforms optimize for conversions, not closed deals. Sourcemetrics calculates ROAS against actual CRM revenue, so you invest in channels that drive real results.
Give your PPC manager real revenue ROAS.
Based on conversions
Based on closed revenue
Spend Visibility
Import spend data automatically
Bring spend and revenue together so you can see which channels are truly paying back.
- See spend next to pipeline and closed revenue
- Spot underperforming channels faster
- Report on revenue, not just ad-platform conversions
Paid Search Overview
Last 30 DaysClicks
3,847
CPC
$4.82
Leads
37
Cost / Lead
$485
Conv Rate
1.58%
Spend
$17,960
Revenue
$912,475
ROAS
50.8x
Unified View
All your ad platforms in one place
See Google Ads and Microsoft Ads side by side so you can compare performance without switching tabs.
- Compare impressions, clicks, and CTR across platforms
- Spot which platform drives more efficient spend
- One dashboard instead of two ad platform logins
Impressions & Impression Share
Clicks & CTR
Revenue Reporting
Campaign Performance
See which campaigns turn attention into pipeline and revenue, not just clicks and form fills.
- Find the campaigns worth scaling
- Understand what is creating pipeline quality, not just volume
- Compare performance across channels with one revenue lens
Performance Overview
Google Ads Campaigns
| Source | Impr. | Clicks | CTR | Leads | Revenue | Spend | ROAS |
|---|---|---|---|---|---|---|---|
Brand — Sourcemetrics | 5,118 | 403 | 7.87% | 12 | $295,796 | $2,527 | 117.1x |
Non-Brand — Revenue Attribution | 7,484 | 358 | 4.78% | 9 | $242,155 | $1,528 | 158.5x |
Non-Brand — B2B Analytics | 5,342 | 232 | 4.34% | 7 | $162,903 | $1,477 | 110.3x |
Competitor — Bizible Alternative | 3,148 | 200 | 6.35% | 5 | $104,731 | $969 | 108.1x |
Retargeting — Site Visitors | 2,406 | 221 | 9.19% | 4 | $51,088 | $962 | 53.1x |
| Totals | 23,498 | 1,414 | 6.02% | 37 | $856,673 | $7,463 | 114.8x |
Stop overspending on campaigns that don't close
Connect your ad platforms and see true ROAS tied to pipeline and revenue.