About Sourcemetrics

Clearer revenue attribution.

Sourcemetrics helps B2B teams understand which marketing efforts actually create pipeline, influence deals, and drive revenue.

What is Sourcemetrics?

Sourcemetrics is a B2B revenue attribution platform that brings marketing touchpoints, CRM context, and attribution models into one shared view.

Track the touches that shape pipeline and closed revenue.

Keep attribution visible where teams already work, including Salesforce.

Give marketing and sales one clearer revenue story.

Why we built it

Too many teams still spend their time trying to prove what happened instead of deciding what to do next. Marketing sees one report. Sales sees another. Leadership gets a different version of the story entirely.

Sourcemetrics was built to close that gap. We believe attribution should feel useful, shared, and grounded in revenue, not buried in disconnected systems or hard-to-defend spreadsheets.

Our goal is simple: help teams understand what is working, what is influencing deals, and where to invest with more confidence.

Our values

Innovation

We believe in building practical products that create real value for revenue teams and help them make better decisions.

Integrity

Trust matters. We want the data, product decisions, and customer experience behind Sourcemetrics to reflect that.

Customer Focused

We stay close to the problems our customers are solving so the product stays useful, clear, and grounded in real workflows.

Teamwork

Great outcomes come from close collaboration, shared context, and a team that cares about building the right thing together.

Why Teams Choose Sourcemetrics

Why teams choose us

Built for B2B complexity

Buyer journeys are rarely linear. Sourcemetrics helps teams understand the touches that open, influence, and close revenue.

Designed for shared visibility

Marketing, sales, and leadership should be able to work from the same revenue story without stitching reports together.

Focused on action

The goal is not more reporting for reporting’s sake. The goal is knowing where to invest next with confidence.

See Sourcemetrics in action

We’d be happy to walk through your current attribution challenges and show how teams use Sourcemetrics to get clearer revenue visibility.