Attribution & Tracking

From touchpoint to revenue

See how every meaningful touchpoint contributes to pipeline and closed revenue across the full customer journey.

Prospect Journey — Acme Corp
Organic Search32d ago

/blog/attribution-guide

Web Visit

LinkedIn Ad18d ago

/demo-request

Ad Click

Google Ads7d ago

/demo

Form Submit

Salesforce3d ago

Opportunity Created

CRM Event

SalesforceToday

Closed Won — $48,000

Deal Closed

Attribution Models

Four ways to measure impact

Compare different views of the same journey so every team can understand what is really moving revenue.

First touch
100%
Touch 2
Touch 3
Touch 4
Last touch

First Touch

Full credit to the first interaction. Shows which channels open doors and generate net-new pipeline.

Always ready when your team needs to review performance
Easy to share with sales, finance, and leadership
Compare all four views side-by-side in one place

How It Works

From first touch to closed revenue

Capture the touchpoint, sync the CRM, then calculate attribution automatically.

1

Step 1

Capture the visit

Start capturing the marketing moments that lead to pipeline.

Bring every meaningful touchpoint into view.
2

Step 2

Connect your CRM

Bring revenue context into the journey so marketing can be tied to outcomes.

Keep sales and marketing looking at the same story.
3

Step 3

Calculate attribution

See which channels open deals, influence decisions, and help close revenue.

Get a clear answer without stitching reports together.

Stop guessing which channels work

Connect Sourcemetrics and see exactly how your marketing drives revenue.