B2B Revenue Attribution

Know exactly what's driving revenue

Sourcemetrics tracks every marketing touchpoint — web visits, ad clicks, and campaign interactions — and attributes them to pipeline and closed deals, so you can prove ROI with data, not guesses.

Organic Traffic
Mar 1 – Mar 31, 2026
Sessions
8,247
+12.4% 7,337
Engaged Sessions
2,871
+8.2% 2,653
Engagement Rate
34.8%
-1.3% 36.1%
Page Views
14,603
+18.7% 12,302
Leads
42
+24.1% 34
Revenue
$18.4K
+31.6% $14.0K
Top Landing Pages
PageSessionsLeadsRevenue
/solutions/enterprise1,84714$6,240
/pricing1,20311$4,820
/blog/attribution-guide9868$3,410
/product/integrations7245$2,190
/demo6124$1,740
Paid Search
Mar 1 – Mar 31, 2026
Clicks
1,247
+9.3% 1,141
Avg. CPC
$12.34
-4.1% $12.87
Leads
18
+28.6% 14
Conv. Rate
1.44%
+0.3% 1.14%
Total Spend
$15.4K
-2.8% $15.8K
Revenue
$86.4K
+22.4% $70.6K
Campaign Performance
CampaignClicksLeadsROAS
Brand — Exact Match41288.2x
Attribution Software29845.6x
B2B Marketing Analytics24734.1x
Competitor — Bizible Alt.18323.8x
Revenue Attribution10712.9x

Automatic Tracking

Track Every Touchpoint

Every interaction a prospect has with your marketing is captured automatically and tied to revenue — so you always know what's working.

  • Website visits and form conversions
  • Ad clicks from Google Ads and Microsoft Ads
  • Salesforce campaign responses and offline interactions
Sourcemetrics Prospects View
Click to enlarge
Salesforce Connected
Shared revenue visibility
Google Ads Connected
Campaign performance visibility
Microsoft Ads Connected
Paid channel attribution

Integrations

Connects to Your Stack

Connect your CRM and ad platforms once — attribution data flows back into Salesforce automatically, so your team can see what's driving pipeline without leaving the tools they already use.

  • Attribution credits appear on every opportunity in Salesforce
  • See the full marketing journey on any lead or contact
  • Bi-directional sync keeps everything up to date without manual work

Zero Configuration

Auto-Tracking, Built In

Sourcemetrics keeps paid performance tied back to pipeline and revenue without forcing your team to babysit tracking.

Sourcemetrics Auto-Tracking Parameters
Click to enlarge
Sourcemetrics Channel & Source Mapping Configuration
Click to enlarge

Customization

Your Channels, Your Rules

Define exactly how traffic gets categorized. Map sources to channels with flexible, rule-based conditions — so your attribution data reflects how your team actually thinks about marketing.

  • Custom channel definitions with priority ordering
  • Flexible rules that match how your team thinks about channels
  • Test URLs against your rules before publishing

Full Visibility

See the Complete Company Journey

Every touchpoint, every interaction, every deal milestone — stitched together into a single timeline. See exactly how a prospect found you, what content they engaged with, and how they became a customer.

  • Web visits, ad clicks, and form conversions on one timeline
  • CRM activities and deal stage changes alongside marketing data
  • Trace the path from first touch to closed-won for every account
Sourcemetrics Company Journey Timeline
Click to enlarge

Your data, inside your AI tools

Ask revenue questions in the AI tools your team already uses and get clear answers grounded in your Sourcemetrics data.

Claude
Example conversation
What drove pipeline last quarter?
ClaudeClaude Desktop

|

Illustrative example based on Sourcemetrics attribution models.

AI-Powered

Ask Your Data Anything

Ask plain-English questions about pipeline, channel performance, and revenue influence without digging through dashboards.

Claude
ChatGPT logoChatGPT
  • Ask plain-English questions about revenue and pipeline
  • Works in the AI tools your team already uses
  • Get fast answers about channel performance and revenue impact
  • Keep access controlled and business-ready

Stop Guessing.Start Knowing.

See exactly which marketing efforts drive pipeline and revenue.